New York, N.Y., (Date) – As the summer begins to give way to fall, consumers’ tastes gives way from lighter, more refreshing food and drink to the richer, more robust flavors of the new season. This fall, Hiram Walker, the classic, diverse line of all-natural premium liqueurs, schnapps, brandies, and triple sec, is introducing the newest flavor to the line, a combination of two delicious and indulgent autumn flavors – sweet caramel and crisp red apple. Like all of the great flavors in Hiram Walker’s top-selling family of liqueurs, Hiram Walker® Caramel Apple can be mixed with a wide range of spirits and mixers to create decadent yet easy to mix cocktails perfect for the season. 

 “The growth in popularity of uniquely flavored cocktails, coupled with the addition of Caramel Apple to the family, helps solidify Hiram Walker’s position as a leading player in the dynamic cordials category,” noted Adam Gold, Associate Brand Manager Hiram Walker, Pernod Ricard USA®. “An estimated 35% of cordial sales occur in the October through December period. Add to this the growth in popularity of apple flavored and dessert flavored spirits and you have the perfect storm; a timely and great-tasting new liqueur from a trusted brand that marries two of today’s most popular flavor trends. It doesn’t get any better than this.” Like all 46 Hiram Walker flavors, Caramel Apple is made with all-natural flavors adding a fresh and authentic taste to a wide range of cocktail selections. Gold added, “Hiram Walker Caramel Apple is an ideal partner with ABSOLUT® and other premium spirit brands allowing consumers to craft delicious Caramel Apple Martinis, Cosmos or other indulgent drink experiences.” Hiram Walker will support the launch of Caramel Apple with a multi-prong initiative that includes trade advertising, blogger outreach, retail sampling (where legal) and custom designed POS materials to generate awareness and encourage trial. Recipe neckers, complete with a range of delicious Caramel Apple cocktail selections, will be pre-applied at the distillery to support the new flavor launch. Gold concluded, “Hiram Walker Caramel Apple appeals primarily to women LDA+ who like to treat themselves and their friends to sweet indulgences and who represent more than 70% of the nation’s purchasing power. Hiram Walker Caramel Apple combines two indulgent flavors and offers consumers a simple solution for making great tasting cocktails.” Hiram Walker Caramel Apple will be available in 750ml and 50ml sizes. The suggested retail price for a 750ml is $9.99. 

Following are a sampling of the many ways to enjoy/serve Hiram Walker Caramel Apple. For additional recipes visit www.HiramWalker.com .

 Caramel Apple Martini
 1 part Hiram Walker® Caramel Apple Liqueur
 1 part ABSOLUT Vodka
 Shake with ice and serve in a chilled martini glass. Golden Delicious 1 part ABSOLUT® Citron
 1 part Hiram Walker® Caramel Apple Liqueur
 Serve chilled in a shot glass. 

 Midnight Martini
 ¾ part Hiram Walker® Caramel Apple Liqueur
 ¾ part ABSOLUT® Vanilia ¾ part Kahlua® Rum and Coffee Liqueur 1 part Half & Half
 Shake with ice and serve in a chilled martini glass. PLEASE ENJOY OUR PRODUCTS RESPONSIBLY HIRAM WALKER® Liqueur. 15%-45% Alc./Vol. ©2011 Pernod Ricard USA, Purchase, NY